medium rare
MANHATTAN BY SAIL
MANHATTAN BY SAIL
Capturing the landlubbers
A unique tourist attraction in a city surrounded by water, Manhattan by Sail offers sightseeing sails on historic, vintage schooners; refined dining and entertainment; and of course, unparalleled skyline views of Manhattan, Brooklyn, New Jersey, and the Statue of Liberty. An infusion of personality and attention-grabbing visuals work to capture mindshare with both local and tourist audiences.
The Challenges:
  • Modernizing a brand in a “hip” environment while maintaining vintage aesthetics that define the product offering.
  • Increasing traffic, capturing attention and driving sales through enhanced presentation.
The Ingredients:
  • Branding
  • Print
  • Digital
  • Advertising
  • Environmental
  • Promotions
  • Social Media
Identity

To infuse the brand with personality, we refashioned existing artwork with vintage flair to highlight the individual characteristics of each boat. Large and small format boat icons were created for a variety of applications. Stylized event logos add personality and capture attention.

Print & Advertising
Bold print materials highlight captivating imagery of the sailing experience and the majesty of the ships, standing apart in a dense tourist market.
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Promotions
Bold, thematic postcards capture mindshare and drive traffic for specialty events and markets.
The Impact

Manhattan by Sail has been able to expand its market share and add more innovative and specialty events to its catalog. Marketing and promotional materials stand apart from the crowd and continue to attract both locals and significant tourist audiences to this “must do” event in the City that Never Sleeps.

“Medium Rare injected personality and vitality into our marketing outreach programs, growing our audience and driving sales. In a crowded tourist market, they established a unique voice that resonated with both locals and visitors.”

TOM BERTON / OWNER / MANHATTAN BY SAIL
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