medium rare
Always minding the details
Ivan Carlson, a leading special event design, production and management company, turned to Medium Rare in an effort to better showcase their award winning programs and custom event props. Emphasizing their creative solutions and amazing photography, we redefined their marketing programs to help them shine above the competition. Our longstanding partnership also includes creating custom graphics for individual client events.
The Challenges:
  • Leveraging amazing photography and proven expertise to garner a larger slice of the local event planning market.
  • Creating unique, thematic graphics and memorable spaces to fulfill client event goals.
The Ingredients:
  • Branding
  • Print
  • Digital
  • Architectural/3D
  • Advertising
  • Social Media
  • Environmental
Redesign of the Ivan Carlson website placed a high focus on event photography, which had been previously understated. Using the “show us what you do, don’t tell us what you do” philosophy, we built a benefits-driven online home for the business that captivates audiences and drives sales.
Print & Advertising
Consistent. bold messaging and flexible formatting enable Ivan Carlson to strategically update their marketing catalog and continually reach out to prospects/clients as new case studies are completed.
Event Graphics
To fulfill special client requests, Medium Rare creates custom displays, promotional materials and thematic graphics for high profile events. The below campaign was for a Sara Lee “A Night at the Movies” gala, for which we took classic movie posters and integrated Sara Lee products into the posters for relevance and humor.
The Impact
Building upon their sterling reputation, Ivan Carlson continues to grow market share and evolve their event offerings, serving clients at major sites around the Midwest. Print and digital materials reflect the personalized, high-quality nature of their events and shine a bright light on their numerous achievements.

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