Bike and Roll has evolved from a collection of local bicycle rental and tour operators into a unified market leader for active tourism. Medium Rare worked with local ownership groups to build consensus, embolden visuals and fine-tune messaging to appeal to a broad international audience. The outcome: building one of the leading active tourism companies in the United States.
- To visually and functionally unify a collection of independently owned and operated businesses under one corporate brand.
- Growing existing markets while expanding into new urban environments.
- Social Media
Employing universal design and development standards in conjunction with local content, we built best-in-class websites for individual cities to drive local business while reinforcing the national brand. All cities in the network benefit from cross-pollination of national programs into local content. Specialty sites also exist to promote content for significant, standalone events.