medium rare
BIKE AND PARK
BIKE AND PARK
Love your commute
Bike and Park is the leading developer and operational manager of bicycle commuter centers in the United States. Developing industry-leading facilities that embrace alternative transportation and promote two-wheeled commutes, they provide active commuters with convenient and affordable facilities in urban centers around the country.
The Challenges:
  • Launching new programs and generating mindshare in formative markets.
  • Creating a battery of marketing materials that would be easily extendible for new venues and highlight safety, convenience and amenities.
The Ingredients:
  • Branding
  • Print
  • Digital
  • Architectural/3D
  • Advertising
  • Promotions
  • Social Media
  • Environmental
Identity

Medium Rare has created identity systems and launched programs across the country, as well as refining and augmenting existing brands.

Print
Print collateral combines benefits-driven messaging with local flavor to encourage participation in bicycle commuting, guided tours and equipment rentals. Focusing on health, community and environmental benefits, the “Love Your Commute” tagline lies at the root of all marketing materials.
Infinite possibilities for personal mobility

Program websites offer information for both locals/commuters and tourists, as well as safety, riding, and local partner information.

Environmental Graphics and Program Development
Bold, attention-grabbing signage and promotional materials define the physical spaces and enhance brand recognition within the community. Renderings and architectural drawings for new cities/locations work to win bids and civic approval for new projects.
The Impact
Bike and Park has grown by leaps and bounds, generating a fiercely loyal following and changing the way that people commute. Local marketing programs are constantly updated to address issues within the local cycling environment, while national programs aim to educate and expand access to commuter centers nationwide.

“Medium Rare is an invaluable partner for our business. Their ability to pull together a wide range of assets into a cohesive message is paramount to our success. We especially appreciate their ability to manage the entire creative process from concept to execution.”

RON DURGIN / PARTNER / THE BIKE CENTER
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