We worked with the client to define and organize their collection of service offerings. High-level categories and individual elements were then placed into a chart, the “Elements of Perfection,” that defines George Jon’s areas of service. Employing a honeycomb/hexagon visual system, we built a variety of icons to define offerings in marketing materials. This shape was carried through to the development of custom bezels and nameplates, done in partnership with the Dell OEM team.