Founded as a general services information technology firm, George Jon has evolved into a market pioneer in services, support and infrastructure design for demanding eDiscovery users around the globe. Building and perfecting a proprietary ecosystem for high-volume, highly demanding customers, George Jon is constantly evolving as a business and growing by the day.
- To constantly update and augment an identity system and marketing materials for a ever-evolving client in a fast-paced, fluid industry.
- Social Media
To further augment customer understanding of George Jon services/benefits, we used the vast empty spaces on hardware packaging to tell a story. Using a series of custom illustrations and two narrative paths — the “Path to Perfection” and the “Elements of Perfection” — we create interest and understanding before users even open their boxes. The paths wind around the box, culminating at the tagline on top of the box. We modified the design to fit on nine different box sizes/shapes.