- Defining and branding an upstart company offering bold new solutions in a reactive market dominated by a handful of established players.
- Extending programs from corporate materials to individual markets with fully personalized, yet easily replicable, content.
- Social Media
Infinite possibilities for personal mobility
The CycleHop identity system is built around an infinity shape / bicycle wheel icon that embodies the endless opportunities afforded to bike share users. Playful messaging and a bold color scheme introduce the brand and the benefits of bike share to target audiences.