medium rare
CYCLEHOP
CYCLEHOP
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A disruptor and innovator in the fast-growing bike share market, CycleHop exploded from startup to industry leader in a few short years. Pioneering “smart bicycle” solutions as an alternative to traditional “one-size-fits-all” industry norms, CycleHop has become the fastest growing bike share operator in North America, serving major cities from coast to coast.
The Challenges:
  • Defining and branding an upstart company offering bold new solutions in a reactive market dominated by a handful of established players.
  • Extending programs from corporate materials to individual markets with fully personalized, yet easily replicable, content.
The Ingredients:
  • Branding
  • Research
  • Print
  • Digital
  • Architectural/3D
  • Advertising
  • Promotions
  • Social Media
  • Environmental
  • Wearables
Infinite possibilities for personal mobility

The CycleHop identity system is built around an infinity shape / bicycle wheel icon that embodies the endless opportunities afforded to bike share users. Playful messaging and a bold color scheme introduce the brand and the benefits of bike share to target audiences.

Development, sponsorships and research
We work with CycleHop to craft distinctive proposals, publish research projects, and solicit sponsors through informative print pieces.
Hardware and Infrastructure
CycleHop is constantly looking to improve the product they offer through enhanced ergonomics, optimized sustainability, and the best return on investment. Innovative kiosk designs have been rigorously tested and refined to ensure a great end user experience and positive ROI.
Local Program Development and Implementation
Integrating civic design standards and local personality, we create bespoke branding systems for individual cities by employing a flexible collection of materials that can be implemented across multiple systems, and often in multiple languages.
Digital solutions for consumers on the go
Digital solutions incorporate localized messaging and visuals in a multi-site template solution, allowing for quick yet fully personalized web, mobile and social integration with new systems. This includes implementation of mapping and ecommerce functionality and integration with a custom mobile app.
Strategic partnerships
As an independent bike share operator, CycleHop uniquely recommends the ideal hardware/software best suited to each individual client, rather than offering a one-size-fits-all solution. As part of this offering, they also bring new technologies and applications to the market. We helped them establish an American brand presence for French partner company Smoove, positioning the product line for implementation in the Americas and providing materials and templates for rollout.
The Impact
A disruptor and innovator in the fast-growing bike share market, CycleHop exploded from startup to industry leader in a few short years. Pioneering “smart bicycle” solutions as an alternative to traditional “one-size-fits-all” industry norms, CycleHop has become the fastest growing bike share operator in North America, serving major cities from coast to coast.

“Medium Rare is a professional, responsive and talented creative team. They are easy to work with, always get the job done on time, and have been instrumental in helping us grow and stand apart from the competition.”

JOSH SQUIRE / OWNER / CYCLEHOP
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