medium rare
Adventure and learning
The Adventures of Nipsy & Timzy is a moving and sophisticated children’s book series written to captivate young readers while exposing them to above-level vocabulary and positive messaging about social acceptance. Conceived and written by a decorated U.S. Army paratrooper while serving in Iraq, Medium Rare partnered with the writer and an experienced illustrator to design, launch, promote and expand the series for future growth.
The Challenges:
  • Planning, designing and producing the first book in the series, with an eye toward future installments.
  • Defining the brand and developing appropriate publicity, social media and sales strategies for a successful launch.
The Ingredients:
  • Branding
  • Print
  • Copywriting/Editing
  • Digital
  • Social Media
  • Publicity & Promotions
  • Ecommerce & Fulfillment
The Impact
With a distinctive, compassionate voice and moving personal story, The Adventures of Nipsy & Timzy was an immediate hit with audiences. Working under a tight timeframe, we managed to launch digital/print/social outreach in time for the holiday season, driving audiences to the website for online purchasing. Along with managing launch parties, press outreach, and speaking engagements for the author, we aligned all the marketing pieces to lay the groundwork for future success.

Bcycle / Trek

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