medium rare
BAY CITY BIKE | PARKWIDE
BAY CITY BIKE
Rolling by the Bay

Bay City Bike is a prominent tourist attraction for San Francisco and the surrounding area, providing locals and tourists with two-wheeled access to the endless amazing sights of the City by the Bay. With multiple locations along the waterfront and in high-profile parks, BCB is the local leader in cycle tourism.

The Challenges:
  • Forging separate identities for two businesses under the same umbrella
  • Creating a collection of dynamic, recognizable marketing materials that capture attention in a crowded tourist market
The Ingredients:
  • Branding
  • Print
  • Digital
  • Architectural/3D
  • Advertising
  • Promotions
  • Social Media
  • Environmental
Identity
Bay City Bike serves the San Francisco waterfront, while Parkwide serves prominent parks and civic zones. While the businesses share behind-the-scenes operations and equipment, they present different public faces.
bay city bike logo
parkwide simple
Print & Advertising
Print collateral and advertising campaigns rely on bold colors, enticing photography and high-energy design to capture attention and drive excitement for cycling and the sights that one can see while riding.
sf bike map
sf print materials
bay city bike ads
Product Brands
Bay City Bike uniquely employs custom lines of hybrid and electric bikes to enhance brand visibility around the city. Falling under the Beyond parent brand, each bike model has its own logo/icon, creating visual continuity while capturing mindshare. The equipment is available at locations across their Citywide Network.
beyond
city
metro
electra
element
city wide network
city wide network map
city wide network brochures
Environmental
Location and environmental signage features bold, playful illustrations that capture street traffic and create enthusiasm.
bay city bike sign
haight sign
parkwide sign
The Impact
BCB/Parkwide has expanded operations/locations and become a major player in San Francisco tourism. They are heralded as industry leaders with a recognized and respected brand, and continue to use strategic design to grown their business.

“Finding Medium Rare was a true relief. They manage the creative process, presenting us with beautiful designs and functional brand elements that stand the test of time. As a small business owner, it is invaluable to have truly talented people on your side who are reliable, meet deadlines, and are driven to create great work. We will always be a Medium Rare client!”

JEANNE ORELLANA / OWNER / BAY CITY BIKE
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