- Evolving a mature, successful brand through strategic design and fresh copy
- Building and integrating new technologies to streamline operations while enhancing customer interactions
- Social Media
The existing Alon brand, both in name and image, was no longer hitting the right notes to tell their brand story. Known since inception as Alon Marketing Group, we brainstormed new naming options to better align the brand with core offerings and goals, eventually deciding on a move to Alon Tourism Solutions.
Brand identity development focused on meshing Alon’s three primary vertical markets with colors and copy that capture the essence of tourism: cheerful, fun, exciting, aspirational. The resulting brand system embodies Alon’s mission: creators of connections, sales and marketing experts, and enthusiastic partners.