medium rare
Thin slices, deep style
One of the most popular and publicized pizza joints in a city renowned for its deep-dish pies, Coalfire stands apart from the competition through the use of unique ingredients, impossibly crispy thin crusts, and an inviting environment that keeps diners coming back for more. Medium Rare worked to harness the power of this popular brand, streamlining materials across all media for a consistent and impactful brand presentation.
The Challenges:
  • Through local word of mouth and national media attention, Coalfire was growing at a rapid rate. As they looked to expand from one location to multiple venues, the lack of a defined marketing strategy and an outdated digital presence hindered growth potential.
The Ingredients:
  • Branding
  • Print
  • Digital
  • Architectural/3D
  • Advertising
  • Promotions
  • Social Media
  • Environmental
coalfire logo
coalfire website
The Impact
Using bold type and playful, custom flames to evoke the flames in the coal-fired ovens, Medium Rare shaped a brand update that carried over to all aspects of the Coalfire business. A clean and responsive new website provides essential information while social media integration leverages the amazing press and Instagram coverage the restaurants receive. Signage, collateral and stationery all present a consistent brand ready to grow and prosper.

“Medium Rare has been instrumental to our growth as a business. Having a creative partner who understands our needs and can reliably execute a comprehensive re-brand of our physical, promotional and digital outreach allowed us to focus on our core business – making great pizza.”

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