River Trails Tennis Center, located in the northwest suburbs of Chicago, is one of the leading indoor racquet clubs in the Midwest. Home to nationally ranked juniors, top teaching pros, and 80+ USTA teams, it is affectionately known as “The Players’ Club,” as their only focus is on providing the best tennis experience possible.

Medium Rare was engaged to undertake a brand update for the business, forging a dynamic new identity program to ensure visual recognition, consistency and excitement. A clean, modern logo and bold color scheme were created and deployed to a variety of collateral materials, including stationery, promotional materials, advertising, website, and signage. All materials work to reinforce the core message: that River Trails is THE  home for serious tennis players and aspiring enthusiasts.