DURANGO ARTS CENTER
DURANGO ARTS CENTER
Creativity Takes Courage
The Durango Arts Center (DAC) is a cultural cornerstone for the Four Corners region, offering arts education, live theater, gallery exhibits, and special events for all ages and ability levels. Medium Rare was engaged to work with the Board, staff, and partner organizations in an effort to revitalize brand recognition and consistency, boost operational efficiency, reduce tech bloat, and enhance community engagement (and profits).
The Challenges:
- Revitalizing the reputation and operational viability of a community cornerstone.
- Working with multiple stakeholders to promote a wide variety of events, classes, and exhibits.
- Identifying and remediating tech bloat while improving marketing systems.
The Ingredients:
- Branding
- Research
- Digital
- Tech Audit & IT
- Copywriting
- Advertising
- Promotions
- Social Media
- Environmental
- Wearables
- Development
Identity
The Durango Arts Center, under a dynamic new leadership team and Executive Board, needed to immediately improve technology systems to bolster ticketing/registrations, donor/patron management, and operational stability. In the process of launching this digital initiative, Medium Rare also proposed a brand refresh to stimulate engagement, unify brand and secondary elements in one cohesive package, and better convey the spirit of the organization.
A consistent set of brand standards was created to enhance recognition and tie what were once disparate elements into a harmonious collection. These elements were then deployed to every element of marketing outreach, from stationery and promotional goods to signage and wearables.
Digital & IT
We research, wrote and designed a new collection of print materials to support the sales team while introducing the new brand identity to a larger audience.
We research, wrote and designed a new collection of print materials to support the sales team while introducing the new brand identity to a larger audience.
Collateral & Promotions
We research, wrote and designed a new collection of print materials to support the sales team while introducing the new brand identity to a larger audience.
The Impact
The bold new marketing program had an immediate impact, attracting new business opportunities as well as potential investors. Our work helped the ownership team achieve their goal of selling the business, enticing and securing a buyer in 12 months (faster than expected) while driving a profitable and satisfying transaction.
