DREAM TOWN REALTY
DREAM TOWN
A foundation for sustained growth
Our partnership with Dream Town Realty has seen this progressive real estate company grow from an ambitious startup to one of the largest residential brokerage in Chicago. How did it happen? By anticipating and embracing technology in the marketplace and making a commitment to stand apart from the crowd through fiercely creative, attention-grabbing, and dynamically personalized marketing programs.
The Challenges:
- How to stand apart in a crowded market and attract top agents to a boutique firm?
- How to disrupt a staid industry through technology and design?
- How to develop and implement turnkey marketing solutions for independent agents?
- How to boost acquisition and retention of clientele?
The Ingredients:
- Branding
- Research
- Digital
- Architectural/3D
- Advertising
- Promotions
- Social Media
- Environmental
Generating street cred, style and leads
To visually define this progressive company, we refashioning an existing brand mark into a distinctive, modern shape with 2D and 3D versions for multi-channel application. Complementary stationery utilizes the logo form as a unifying design element. To enhance lead generation efforts, we researched, wrote, designed and distributed an informational magazine for home buyers as well as a keepsake Chicago neighborhoods map, both available for free to prospects.
Personalized, turnkey (and eye-turning) promotions for individual agents
Dream Town is committed to providing industry-leading, attention-grabbing marketing materials to attract and retain top agents, generate sales leads, and ensure client retention. We design and implement turnkey solutions for year-long marketing programs that DT agents can opt into on an annual campaign basis, enabling time-starved agents to enact personalized marketing programs with minimal effort. Postcard series, personalized websites, direct mailers and more with a click of the mouse!
Building off the owners’ love of coffee (and the professional espresso machine in the lobby), we built a monthly coffee delivery program for agents. Modern, branded coffee mugs are available as a gift for clients upon purchases/sales. We commissioned a local coffee roaster to make a proprietary line of coffee, and created packaging, labels, and a monthly newsletter that agents can send to customers on an annual basis.
This outlandish 12 month postcard series tells tall tales about both real estate and shady characters in the Windy City, incorporating personal caricatures and content for every agent who chooses to participate. We custom-built a variable data system with a local printer to auto-populate artwork/copy for every agent, providing a turnkey solution. The artwork was planned so both male and female agents could be drawn and incorporated seamlessly.
Building excitement and generating leads for developments
Medium Rare’s roots lie in “the built environment.” So it is only natural that we work with Dream Town’s development arm to support sales and promotional efforts, including identity, digital, print, architectural renderings, and signage projects.
Marketing programs for agents and teams
Beyond the corporate level, we also provide consulting, design and development services to individual Dream Town agents/teams to develop personalized brands and marketing programs. Leveraging corporate content/assets, we transform materials into bespoke collateral that is aligned with the individual’s experience and areas of expertise for optimal impact with the target audience.
The Impact
Dream Town is wildly successful. In fact, they grew so fast that we helped them hire a full-time, in-house marketing team to manage daily operations for their vibrant business. Medium Rare established baseline marketing programs that Dream Town can implement internally and grow with over time. Convenient, turnkey solutions for time-starved agents allow them to pick and choose marketing programs that the internal marketing team can manage for them on an annual basis.
