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Client Stories

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Finding the Funny

Durango, for a small town, is very fortunate to have an abundance of theater and comedy talent in the local community. We’ve been working with two amazingly talented entrepreneurs / comic geniuses to brand and launch a new improv comedy group, Lower Left, that provides classes, performances, and training for the Four Corners region. Paying […]

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Monogram Magic

One of the reasons we love being designers is the challenge and gratification of solving problems posed by our clients. Conceiving and building a logo? Not a problem. But building a personal brand identity system with multiple versions that can also seamlessly transition into a second-phase design down the road? Now the wheels are spinning!

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Lemonade from Lemons

Broken down copiers? Burnt out light blubs? We all have annoying problems that come up in our offices. But a building falling on your building? Well, that gives you reason to complain! One of our clients, New City Moving, actually had a neighboring building collapse on their space (thankfully at night, when no one was

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Polishing a Platform

Medium Rare recently completed a brand study and messaging project for Ligl, which was in the process of converting to a new company name built around their cornerstone product. Ligl is a software-as-a-service (SaaS) offering for the eDiscovery realm that manages every step of the litigation and investigation lifecycle of court cases. Combining and orchestrating

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Adventure & Learning

The Adventures of Nipsy & Timzy is a moving and sophisticated children’s book series written to captivate young readers while exposing them to above-level vocabulary and positive messaging about social acceptance. Conceived and written by a decorated U.S. Army paratrooper while serving in Iraq, Medium Rare partnered with the writer and an experienced illustrator to

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Uniting Passion & Potential

Medium Rare recently completed a brand launch for TalentMBA, a boutique talent matching service that brings together the unlimited potential of small businesses and motivated MBA students. The business finds MBA internship candidates and matches them with fast-growing clients, primarily startups and entrepreneurs who have the need but not the time to find and integrate

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Finding Resources, Closing Cases

Medium Rare recently completed a brand evolution for Undecom, a global talent search engine for investigators and security specialists. Undecom was built to eliminate the pervasive resource gap between investigatory professionals and consultants who can help them complete profitable, hassle-free projects. The crowdsourced networking platform connects users with investigators, forensic specialists, detectives, intelligence pros, security

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The Players’ Club

River Trails Tennis Center, located in the northwest suburbs of Chicago, is one of the leading indoor racquet clubs in the Midwest. Home to nationally ranked juniors, top teaching pros, and 80+ USTA teams, it is affectionately known as “The Players’ Club,” as their only focus is on providing the best tennis experience possible. Medium

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An Intelligent Brand Evolution

For every small business, the time comes when you need to evolve and take  risks to encourage growth, or simply roll on with the status quo. Intelligent Plumbing, a 30-year old, highly regarded service provider of plumbing and drainage services, chose the former path, moving to add HVAC services to their maintenance portfolio while expanding

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Walking the Path to Survivorship

Created to address the all phases of cancer survivorship care planning, SurvivorPlan is a patient-centered, outcomes-driven software solution that is being adopted by major medical facilities are the country. We were fortunate to begin working with this forward-thinking crew during their nasency in the prestigious Matter Health Care incubator, establishing a brand identity, messaging, and

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(312) 633.0900
415 N. Milwaukee Avenue | Chicago, IL 60654