Greer, Burns & Crain (GBC) is a prominent law firm that is specifically focused on Intellectual Property (IP) law. Offering international trademark and transactional practices, they have developed industry-leading anti-counterfeiting strategies that have resulted in large scale take-downs of illicit online networks and physical operations.

Medium Rare has worked with GBC over the last decade to define and augment their brand presentation, from logo and stationery development to advertising and website design/management. We created an umbrella tagline, “We’re all about IP,” with correlative headlines/graphics that employ the same initials (Innovative Practices, Involved Partners, International Perspective, etc.) to tell a story that reinforces their market expertise and global experience.